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When CZ diamonds were first introduced to the American public they were in huge stone in cheap mountings, and their goal was to get a lot of "bling". CZ diamonds didn't try to fool people into believing they were real diamonds, or replacements for real diamonds. There are still of lot of those products around, but today cz diamonds have found a very important place in the jewelry category as knockoffs for generic diamonds.
Only a trained eye can easily tell the difference between CZ diamonds and natural diamonds because their look is so close. There are a few key features of CZ diamonds which clearly distinguish them from diamond, and some can only be seen under the microscope or loupe. CZ diamonds have a greater dispersive power than diamonds, making it sparkle a great deal. It is not as hard as a diamond, causing it to have a lower luster and surface scratches. CZ diamonds weigh about 1.7 times more than a diamond, which is useful when looking at loose stones. CZ diamonds are relatively flawless and they can be manufactured entirely colorless. The most important property from a jeweler's perspective is that all one needs to tdo is apply the tip of a thermal probe to a suspicious diamond. CZ diamonds are thermal insulators while diamonds are among the most efficient thermal conductors known to man.
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CZ diamonds are increasingly gaining acceptance in the jewelry industry. While CZ diamonds used to have a sleazy reputation among buyers, they are now overcoming this shabby image and they are showing growing sales. Retailers are giving more attention to the stone. In fact, merchants throughout the country have confirmed that CZ diamonds are a strengthening product. CZ diamonds have especially become profitable as reproductions of generic diamond pieces, particularly in stud earrings, the diamond solitaire and the tennis bracelet. The CZ diamonds category has become very profitable.
Since they first appeared on the scene, the cost of CZ diamonds has dropped a great deal. The latest trend is to put CZ diamonds into expensive settings, keeping the size of CZ diamonds small enough for people to assume it is real. In fact, the in "shop on TV" sales industry, you will hear the words, "These are very believable CZ diamonds." Some customers want diamonds but cannot afford the real thing in the size they want. To this customer, CZ diamonds are the perfect alternative. Other customers love the image that a diamond adds to her self-image. They want people to believe they have bought a larger diamond, but they buy the CZ diamonds and bank the cash they saved. There is also the issue of security and the fact that a person might be robbed of her diamonds. The very affluent sometimes buy large CZ diamonds in very well made settings to wear on vacation so they won't have to worry about their jewelry when they are vacationing.
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